ERIC
ANHOLD
Eric
Anhold
Integrating Tactics
Hello again. Here are some of the types of projects that I've led.
Every project from start to finish was developed with a business objective and marketing objectives in mind (even brands created with only an idea for a product as the starting point). Depending on the marketing strategy, the tactics that we integrated varied from project to project.
Promotions
Promotions are a great gateway to a brand, but picking the right promotion for the job can be tricky. Grassroots or Guerrilla?
Facebook or Instagram?
A great promotion can build a lifetime relationship for a brand. The wrong one can cost more than money.
Brand Development
A brand is everything from a business card to your website. Your cocktail talk, and your profile picture. And its all important. I've helped to create, build and sustain brands in year 1, and in year 170. So I understand and can guide brands anywhere in their lifecycle.
Packaging can be the first time a consumer will see your brand, so picking the right form and design will make the difference between a product in the basket or out of the basket. I've led packaging execution for Trankebar Teas, ONEHOPE, Adult Beverage Company, Activate Drinks and others.
Packaging
On or off premise, getting people to buy and keep buying your brand is the essence of shopper marketing. When your marketing is integrated, they should see your brand at retail, know if it is right for them, and buy it. Everything else is about the push, shopper markting is the pull.
Shopper Marketing