Working in partnership with Health One and Progressive Health Center, former Denver Nuggets Coach (and two-time cancer survivor) George Karl founded the Cancer Care Initiative to help people in the Denver community fight and beat cancer. The Cancer Care Initiative treats patients with a holistic approach to care which includes massage, acupuncture, nutrition, and other therapies that are not typically covered by insurance. 



​My role: I directed brand development and the execution of marketing collateral for all touch-points and media programming. I managed media appearances and events for their 2011 and 2012 Colorado Gives Day promotions, and helped to plan and execute Reggae in the Park, a fund raising music event featuring the Original Wailers, for the past two years.