P&G is the largest marketer in the world. They approach marketing holistically, with long term planning that drives their brands to the top of almost every category that they're in. I've managed agency teams for Bounty, Iams, Olay, and others.



​My role: I led the in-store marketing execution for a Bounty relaunch and the brand development for Bounty Super Duty (with NASCAR star Kevin Harvick). This included managing creative and production teams while spearheading the collaboration with touch-point specific agency and client teams. The combined execution broke sales records for the Bounty brand, and included the most in-store elements ever produced and for a P&G initiative. The In-Pallet Display won the POPAI Gold Medal for innovative point of sale and the program was recognized internally at P&G. I also led in-store marketing teams for Iams, customer marketing/CRM programs for P&G at Safeway, and product positioning for Olay Professional and others.