Activate Drinks

Brand Development, Packaging, Promotions, B2B, Shopper Marketing

Activate is a functional sports beverage with vitamins and minerals hid in the lid.

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My role: I led the development of promotional and shopper marketing programs, managed outdoor media plans, directed

1 to 1 development, and the design and production of sales materials. I also managed brand and product development for line extensions and led packaging design and production.