For Coors Brewing Company, I led the development and launch of their NFL sponsorship, then developed the strategy and managed the tactics for their first fully integrated regional campaign for Super Bowl XXXLVII in Houston, Texas. Partnering with other official sponsors, Frito Lay and Pepsi, we were able dominate the retail space, fully integrate our promotional efforts and drive shoppers to our brands across the state. From the NFL Kickoff through the game winning field goal, I created a shopper marketing blueprint that I also executed nationally with Coors during future Super Bowl promotions.



I also led the development of the Texas Ice House program which gave "Rocky Mountain Cold Refreshment" a Texas flair, and helped to turn around several years of negative sales trends in the biggest beer state there is. The Texas Ice House program was integrated across promotions, advertising, in-store, on-premise, at events, and set B2B sales records for Coors with multiple award winning elements.